5 Steps to Promotion Strategy

  • Author: Mary Joyce


A Powerpoint presentation, originally presented at the 2011 Istanbul meeting, about how to promote project elements. This will help you to disseminate the PG and patient-friendly guides and also to recruit people for your trainings.

The 5 Steps:


1:Define Goal

2:Define Audience

3:Find Partners

4:Determine Media

5:Select Actions




Goals: trainings : PG : patient-friendly

Audiences: lawyers  : doctors : patient groups

Partners: professional organizations : NGOs : working group members : journalists

Media: publications : NGO web sites and offices : flyers in hospitals : radio

Action Plan: bulleted list : detailed report


How to Make Media Choices:


Look for overlap between media you and your partners have access to and that your audience pays attention to.

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