5 Steps to Promotion Strategy
Summary
A Powerpoint presentation, originally presented at the 2011 Istanbul meeting, about how to promote project elements. This will help you to disseminate the PG and patient-friendly guides and also to recruit people for your trainings.
The 5 Steps:
1:Define Goal
2:Define Audience
3:Find Partners
4:Determine Media
5:Select Actions
Examples:
Goals: trainings : PG : patient-friendly
Audiences: lawyers : doctors : patient groups
Partners: professional organizations : NGOs : working group members : journalists
Media: publications : NGO web sites and offices : flyers in hospitals : radio
Action Plan: bulleted list : detailed report
How to Make Media Choices:
Look for overlap between media you and your partners have access to and that your audience pays attention to.
